Kracov: Lattice CEO Jack Altman questioned his ability to scale to VP
Alex Kracov · The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock) · Aug 10, 2023 · at 43:21
Alex Kracov, former VP of Marketing at Lattice, reflects on navigating founder alignment and leadership scaling during Lattice's growth.
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“So like, I think the, probably the toughest moment for me at Lattice was, I think it was like series B ish. Like right before I really started hiring some of these more strategic leaders, Jack sort of went to me and was like, Hey, are you the guy? Like, are you the guy who's gonna, can you do that next stage of growth? Are you going to be a VP?”
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