Woolard: Developing flat-cost tech against rapidly cheapening competitors is unwinnable
John Woolard · Why concentrated solar couldn’t compete · Nov 13, 2024 · at 2:25
Former BrightSource Energy CEO John Woolard reflects on the fundamental economic challenge of scaling concentrated solar power against rapidly falling photovoltaic costs.
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“If you're asked to develop something that's price is flat to increasing, when your competitor's price is decreasing every day, you're asked to do something you can't win at.”
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