Niedermeyer: Tesla's self-driving pitch works by matching consumer mental models
Ed Niedermeyer · The autonomous car bubble has popped · Jan 25, 2023 · at 20:58
Automotive journalist Ed Niedermeyer criticizes automaker incentives and consumer perceptions following the autonomous vehicle hype bubble.
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“And the reason Tesla's been successful at that is not because it's technically plausible at all. It's because it fits exactly what's in the mental model of the American consumer when they hear the word self-driving cars. And Tesla's the only company that's selling them, and it's a scam, but they've been, but it's been better business than anybody else in the driving automation tech sector.”
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