EV adoption mirrors solar because visible technology normalizes consumer behavior
Matt O'Keefe · The people-centric transition to zero emissions [Partner content] · Jul 12, 2022 · at 18:52
Matt O'Keefe, leader at Oracle Opower, discusses how social visibility and behavioral science accelerate the adoption of clean energy technologies.
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“The good news about electric vehicles is they have far more in common with solar than they do with efficiency. Folks can see them, and they can see that they have been normalized and understand that it is not a risk to actually start to electrify transportation.”
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