Orthofer: Western observers overestimate global commercial viability of climate tech
Anna Orthofer · A macro view on the state of climate tech · Jun 3, 2024 · at 14:06
McKinsey partner Anna Orthofer explains to Stephen Lacey why climate technologies that appear commercially viable in Europe or the US are not yet viable across unsubsidized global markets.
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“And I think we tend to overestimate a little bit the share of technologies that are really fully viable because we do tend to be based in, in, in geographies where we have a lot of support systems. And because we tend to work with companies who are early adopters with willingness to pay.”
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