Amazon, every mention
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every year anyone David Senra 549
Verbatim, from the transcripts: the passages where Amazon comes up
The Merchant Bankers
- ▶ 13:13 David Senra Again, going back hundreds of this book that I'm holding in my hand, I'm actually holding Kindle, covers hundreds of years of finance.
Peter Thiel on How to Build a Creative Monopoly
- ▶ 15:02 David Senra Amazon obviously created a monopoly.
- ▶ 27:46 David Senra Amazon shows how this can be done. 5 times in the scene
How To Run Down A Dream
- ▶ 12:19 David Senra He said, setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of Amazon's success.
Excellent Advice For Living: 79 Maxims from a Wise Old Man
- ▶ 1:13 David Senra I immediately bought it, downloaded it to my Kindle, and then read the entire thing in one sitting, and so I just want to run through the bits of advice that I highlighted and
How Rockefeller Worked
- ▶ 56:56 David Senra The book is currently, I think there's only one copy for sale on Amazon and it's for sale for a thousand dollars.
How Larry Ellison Thinks
- ▶ 38:20 David Senra And so when you have a winning system like Oracle's database, or if you go back and read Jeff Bezos to shareholder letters, he realized that he had a winning system in Amazon in the early days of his shareholder letters says, Hey,
Steve Jobs In His Own Words (Make Something Wonderful)
- ▶ 2:22 David Senra You can read it on Apple Books, or you can download the file and send it to your Kindle, which is what I did.
This Orphan Built a $116 Billion Empire Without You Noticing
- ▶ 14:26 David Senra Cause when I read this section, it reminded me of something I read in one of Jeff Bezos's, uh, biographies in the early days of Amazon. 2 times in the scene
The Greatest Marketer of All Time and The Cofounder of the Michelin Family Dynasty Andre Michel
- ▶ 52:15 David Senra In the beginning of Amazon, he's like, you know, what's true today that's going to be true 10 years from now, and if you can identify those things, you can, you can invest heavily in them and reap rewards over a long period of time.
Michele Ferrero's $40 Billion Privately Owned Chocolate Empire
- ▶ 28:15 David Senra And again, you can go on Amazon and buy a vacuum cleaner for 40 dollars.
Jimmy Iovine: Founder of Interscope Records & Legendary Record Producer
- ▶ 0:29 David Senra Setting the bar high in our approach to hiring has been, and will continue to be the single most important element of Amazon's success.
Rare Steve Jobs’s Rare Interview
- ▶ 0:19 David Senra He wrote, setting the bar high in our approach to hiring has been and will continue to be the single most important element of Amazon's success.
Lessons from Jeff Bezos's Shareholder Letters
- ▶ 1:49 David Senra Was that people who started to use Amazon tended to stick around because of the value that they received from Amazon. 4 times in the scene
- ▶ 3:48 David Senra They repeat these principles year after year, and they, they organize their entire company and orient the company and the mission around these principles. 3 times in the scene
- ▶ 7:50 David Senra He toyed around with the idea of naming Amazon relentless. 6 times in the scene
- ▶ 13:21 David Senra So if Amazon at this time when they're just selling books was able, if it was, if you could contain all their inventory in one store, it would be over six football fields large. 4 times in the scene
- ▶ 17:06 David Senra And if we execute our business plan, well, it remains day one for Amazon. 4 times in the scene
- ▶ 24:15 David Senra I have 100 shares of Amazon. 6 times in the scene
- ▶ 30:11 David Senra And one of those that he had to learn along the way, he didn't understand because no one had invented Amazon before Amazon. 10 times in the scene
- ▶ 38:04 David Senra Until July, Amazon had been primarily built on two pillars of customer experience, selection and convenience. 6 times in the scene
- ▶ 39:32 David Senra This concept later inspired Amazon Prime.
- ▶ 44:55 David Senra I'm going to see, what do you, if I want to buy a hundred of those books from you, or a hundred books on Amazon, what's the difference? 5 times in the scene
- ▶ 49:41 David Senra So earlier mentioned that Amazon is really just a business that builds business, businesses, a company that builds new companies. 4 times in the scene
- ▶ 50:47 David Senra And that's FBA, Fulfillment by Amazon, and AWS, Amazon Web Services. 4 times in the scene
- ▶ 53:20 David Senra And he talks about the development of the invention of the Kindle, and why he's doing that. 3 times in the scene
- ▶ 57:12 David Senra And so he gives us the example of Kindle. 3 times in the scene
- ▶ 57:15 David Senra I was selling books and CDs and music, and now I'm doing FB and A or FBA and AWS.
- ▶ 57:41 David Senra Amazon had never designed or built a hardware device, but rather than change the vision to accommodate our then existing skills, we hired a number of talented and missionary hardware engineers and got started learning a new institutional… 4 times in the scene
- ▶ 1:01:06 David Senra He's going to explain you people are like, I don't understand why would Amazon, you know, e-commerce platform, why would they have AWS? 3 times in the scene
- ▶ 1:01:06 David Senra He's going to explain you people are like, I don't understand why would Amazon, you know, e-commerce platform, why would they have AWS? 2 times in the scene
- ▶ 1:03:12 David Senra I work in an Amazon building named day one. 3 times in the scene
- ▶ 1:10:06 David Senra How to make a perfect handstand, and Jeff thought that was actually kind of funny that there was a coach for such thing, but then he said the coach said something that was really smart, that he, that he actually applied to Amazon. 6 times in the scene
- ▶ 1:13:11 David Senra AWS is an example. 3 times in the scene
- ▶ 1:14:17 David Senra Development of the Fire Phone and Echo was started around the same time. 4 times in the scene
- ▶ 1:14:21 David Senra While the Fire Phone was a failure, we were able to take our learnings and accelerate our efforts building Echo and Alexa. 2 times in the scene
- ▶ 1:15:17 David Senra So he says, this is my last annual shareholder letter as CEO of Amazon, and I have one last thing of utmost importance I feel compelled to teach. 2 times in the scene
The Greatest Moneymaker of All Time: Jim Simons
- ▶ 38:28 David Senra You might know that name because a young Jeff Bezos actually had the idea for Amazon when he was working for D.E.
The Life Story of Akio Morita: Founder of Sony
- ▶ 2:11 David Senra So this is something that Jeff Bezos said many, many years ago on what he learned from Akio and how it influenced the building of Amazon. 3 times in the scene
- ▶ 16:38 David Senra I don't think there's a Kindle version of the book or else I would have bought it just to search to find out how many times the word, you know, determine I'm determined or the phrase I'm determined or determination is, uh, is said repeats…
Ken Griffin: Founder of Citadel and Citadel Securities
- ▶ 8:29 David Senra If you, I think there's a few copies left on Amazon, but it is, I bought a few for friends as well, but it is sometimes difficult to find.
- ▶ 59:37 David Senra Think about how Bezos built Amazon, right?
The Rise and Fall (and Rise) of the Most Powerful Man in Hollywood: Michael Ovitz
- ▶ 1:11:27 David Senra And I found him because both Steve Jobs and Jeff Bezos talked about patterning and learning ideas from, uh, from Akio that they used in Amazon and Apple.
Dinner With Michael Ovitz
- ▶ 23:26 David Senra One of them was in the early days, Amazon, Jeff insisted that customers could email him directly at Jeff at amazon.com. 2 times in the scene
400 Pages of Warren Buffett and Charlie Munger In Their Own Words
- ▶ 31:28 David Senra So there's a great comment about, uh, from Jeff Bezos about he knew the fundamentals of Amazon, even when his stock was dropping like a rock.
- ▶ 59:59 David Senra Like Jeff Bezos has done at Amazon. 2 times in the scene
How Jensen Thinks
- ▶ 0:29 David Senra The single most important element of Amazon's success.
- ▶ 1:18:52 David Senra He said he went to school on everybody, obviously before he founded Amazon and during and after.
Rare Jeff Bezos Interview
- ▶ 0:48 David Senra So he left Amazon. 4 times in the scene
- ▶ 4:38 David Senra And so Steve was very adamant about building Apple to last beyond him, and Jeff is saying the exact same thing here in this interview about Amazon.
- ▶ 4:47 David Senra And so let's go back to what Jeff's saying in this Amazon. 6 times in the scene
- ▶ 6:40 David Senra He says, right now I'm putting a lot of time in at Amazon because I can help and it is super interesting. 2 times in the scene
- ▶ 7:49 David Senra It says the.com boom and bust is often compared to the gold rush, but Amazon founder, Jeff Bezos says it's more like the early days of the electric industry.
- ▶ 13:59 David Senra He's going to draw this analogy of why he thinks it's the same thing as for AI by of this trip that inspired him to create AWS. 3 times in the scene
- ▶ 14:58 David Senra We were already doing it internally at Amazon for ourselves.
- ▶ 17:45 David Senra And so the follow-up was like, wait, bigger than Amazon? 2 times in the scene
- ▶ 18:08 David Senra You know, it's, this Blue Origin is not a very good business yet, but I think from one, at one point, from my financial returns point of view, it's going to be the best business that I've ever been involved in, bigger than Amazon. 6 times in the scene
- ▶ 20:29 David Senra And so Sorkin asks, or Sorkin says, you know, throughout your whole career at Amazon, you paid yourself like 80,000 dollars a year in salary. 4 times in the scene
- ▶ 22:04 David Senra I've always been a wanderer, and I even organize Amazon meetings with this. 2 times in the scene
Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
- ▶ 1:16:24 David Senra He has everybody in Amazon, including himself would work, uh, customer service, like in the call centers and actually answer calls directly from, uh, customers.
Amancio Ortega: The Genius Behind The Inditex Group
- ▶ 4:17 David Senra Tech companies like Facebook, Google, Apple, Spotify, Amazon,
The Founder of IKEA: Ingvar Kamprad
- ▶ 37:27 David Senra I don't think there's a Kindle version of this book, so I can't search through it.
Elon Musk and The Early Days of SpaceX
- ▶ 24:56 David Senra There's a story about the early days of Amazon that I thought of when I was reading this section. 3 times in the scene
Nick Sleep's Letters: The Full Collection of the Nomad Investment Partnership Letters
- ▶ 3:56 David Senra It's their analysis of how Jeff Bezos ran Amazon.
- ▶ 11:46 David Senra And then they're going to use the insights that they derive from Costco to make a massive investment in Amazon. 2 times in the scene
- ▶ 19:09 David Senra And he arrives at that conclusion because he's like, well, if we can invest in them early, we can invest in Costco and Amazon early. 9 times in the scene
- ▶ 31:05 David Senra It's Amazon. 15 times in the scene
- ▶ 34:02 David Senra We have made similar judgments around free super saver shipping and Amazon Prime, both of which are expensive in the short term, and we believe
- ▶ 39:30 David Senra And he's looking at the underlying strength of Amazon. 10 times in the scene
Nick & Zak’s Excellent Adventure: How Nick Sleep & Qais Zakaria Built Their Partnership
- ▶ 32:12 David Senra And this is when they discover Amazon. 14 times in the scene
- ▶ 34:17 David Senra When Bezos unveiled Amazon Prime, Nick and Zach recognized instantly that this was the Amazonian equivalent of Costco's annual membership feed. 2 times in the scene
- ▶ 38:05 David Senra A year or two later, Amazon lost half of its market value in 2008, and Nomad fell 45.3%. 7 times in the scene
Li Lu
- ▶ 1:23 David Senra There's only two copies available on Amazon right now.
Estée Lauder
- ▶ 5:03 David Senra And so Jeff Bezos famously said in the early days, Amazon, he thought it was really important to build your business around things that won't change.
I had dinner with John Mackey: Founder of Whole Foods
- ▶ 28:04 David Senra Expansion is going to echo what Jeff Bezos said in the early days of Amazon. 2 times in the scene
- ▶ 1:07:55 David Senra This leads to John looking for a white knight, which winds up being Amazon.
- ▶ 1:15:41 David Senra And this is the one that leads directly to the sale to Amazon. 6 times in the scene
- ▶ 1:19:04 David Senra So Amazon buys Whole Foods in 2017 by 2022. 10 times in the scene
The Simple Genius of Haruki Murakami
- ▶ 2:09 David Senra I always read physical books, but what I'll do is if I discover a new book, I will test it out by buying the, the Kindle version and I'll start reading it. 3 times in the scene
Rare Bernard Arnault Interview
- ▶ 0:10 David Senra You'll see it for sale on Amazon, anywhere from 1500 dollars to over 5000 dollars for a copy.
- ▶ 10:41 David Senra When somebody congratulates Amazon on a good quarter, I say thank you.
The Inside Story of America's Richest Man: Sam Walton
- ▶ 15:08 David Senra If you read about the early days, Amazon, Jeff Bezos is going around handing out highlighted copies of Sam's autobiography for the early employees at Amazon. 3 times in the scene
- ▶ 42:37 David Senra I've already mentioned it once, just like there's principles for Amazon that could be distilled down to obsess over customers.
- ▶ 1:06:06 David Senra Jeff Bezos said that two of the things that he learned most from Sam Walton's autobiography that he applied to the early days of Amazon is frugality and a bias of action.
The Biography of George Lucas
- ▶ 1:46:35 David Senra Jeff used to say in Amazon, every time we hire someone, 3 times in the scene
The Eternal Pursuit of Unhappiness by David Ogilvy
- ▶ 12:05 David Senra I paid, like, 80 or 90 dollars, uh, for my copy, and when I looked at Amazon this morning, uh, there was only a handful, and I think they started, like, 95 dollars each, and they're worth every single penny.
Michael Jordan And Kobe Bryant
- ▶ 4:08 David Senra If you go in your browser and you type relentless.com, it will forward to Amazon for a brief moment. 2 times in the scene
Napoleon's Maxims and Strategy
- ▶ 9:52 David Senra This is before Amazon buys them. 2 times in the scene
- ▶ 19:28 David Senra And you know, it's a good conversation because at the end, my Amazon cart,
- ▶ 57:08 David Senra There's only one copy available on all of Amazon. 3 times in the scene
How To Make A Few Billion Dollars by Brad Jacobs
- ▶ 41:36 David Senra I just remembered he would, uh, work, he has everybody in Amazon, including himself, would work, uh, customer service, like, in the call centers and actually answer calls directly from, uh, customers.
The Autobiography of Christian Dior
- ▶ 44:56 David Senra Jeff used to say in Amazon, every time we hire someone, 3 times in the scene
Les Schwab (Charlie Munger recommended this book)
- ▶ 1:21:29 David Senra Jeff used to say in Amazon, every time we hire someone, 3 times in the scene
Charlie Munger (the NEW Poor Charlie's Almanack)
- ▶ 1:40:23 David Senra Jeff used to say in Amazon, every time we hire someone, 3 times in the scene
The Autobiography of Ted Turner
- ▶ 27:22 David Senra And so John Malone, what I think I'm going to do is actually, uh, you could buy the Kindle version of the book and just search John Malone and just read all of like Malone's excerpts.
- ▶ 1:09:52 David Senra Jeff used to say in Amazon, every time we hire someone, 3 times in the scene
John D Rockefeller: 38 Letters Rockefeller Wrote to His Son
- ▶ 25:38 David Senra and I think it was a Canadian version of Amazon.
Herb Kelleher: Founder of Southwest Airlines
- ▶ 17:55 David Senra And so anytime I read that word outthink, I always think of Jeff Bezos talking about Zappos in the early days before Amazon bought Zappos.
Working with Jeff Bezos
- ▶ 1:13 David Senra From then on, Steve had to run his fingers over each new Amazon product, checking for anything that might reduce the quality.
- ▶ 1:51 David Senra That was an excerpt from the book that I'm going to talk to you about today, which is Working Backwards, Insights, Stories, and Secrets from Inside Amazon, and it was written by Colin Breyer and Bill Carr. 8 times in the scene
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