Amazon, every mention
115 scenes (2024), the whole family · ← back to Amazon
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every year 2024 anyone David Senra 549
Verbatim, from the transcripts: the passages where Amazon comes up
Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
- ▶ 1:16:24 David Senra He has everybody in Amazon, including himself would work, uh, customer service, like in the call centers and actually answer calls directly from, uh, customers.
Amancio Ortega: The Genius Behind The Inditex Group
- ▶ 4:17 David Senra Tech companies like Facebook, Google, Apple, Spotify, Amazon,
The Founder of IKEA: Ingvar Kamprad
- ▶ 37:27 David Senra I don't think there's a Kindle version of this book, so I can't search through it.
Elon Musk and The Early Days of SpaceX
- ▶ 24:56 David Senra There's a story about the early days of Amazon that I thought of when I was reading this section. 3 times in the scene
Nick Sleep's Letters: The Full Collection of the Nomad Investment Partnership Letters
- ▶ 3:56 David Senra It's their analysis of how Jeff Bezos ran Amazon.
- ▶ 11:46 David Senra And then they're going to use the insights that they derive from Costco to make a massive investment in Amazon. 2 times in the scene
- ▶ 19:09 David Senra And he arrives at that conclusion because he's like, well, if we can invest in them early, we can invest in Costco and Amazon early. 9 times in the scene
- ▶ 31:05 David Senra It's Amazon. 15 times in the scene
- ▶ 34:02 David Senra We have made similar judgments around free super saver shipping and Amazon Prime, both of which are expensive in the short term, and we believe
- ▶ 39:30 David Senra And he's looking at the underlying strength of Amazon. 10 times in the scene
Nick & Zak’s Excellent Adventure: How Nick Sleep & Qais Zakaria Built Their Partnership
- ▶ 32:12 David Senra And this is when they discover Amazon. 14 times in the scene
- ▶ 34:17 David Senra When Bezos unveiled Amazon Prime, Nick and Zach recognized instantly that this was the Amazonian equivalent of Costco's annual membership feed. 2 times in the scene
- ▶ 38:05 David Senra A year or two later, Amazon lost half of its market value in 2008, and Nomad fell 45.3%. 7 times in the scene
Li Lu
- ▶ 1:23 David Senra There's only two copies available on Amazon right now.
Estée Lauder
- ▶ 5:03 David Senra And so Jeff Bezos famously said in the early days, Amazon, he thought it was really important to build your business around things that won't change.
I had dinner with John Mackey: Founder of Whole Foods
- ▶ 28:04 David Senra Expansion is going to echo what Jeff Bezos said in the early days of Amazon. 2 times in the scene
- ▶ 1:07:55 David Senra This leads to John looking for a white knight, which winds up being Amazon.
- ▶ 1:15:41 David Senra And this is the one that leads directly to the sale to Amazon. 6 times in the scene
- ▶ 1:19:04 David Senra So Amazon buys Whole Foods in 2017 by 2022. 10 times in the scene
The Simple Genius of Haruki Murakami
- ▶ 2:09 David Senra I always read physical books, but what I'll do is if I discover a new book, I will test it out by buying the, the Kindle version and I'll start reading it. 3 times in the scene
Rare Bernard Arnault Interview
- ▶ 0:10 David Senra You'll see it for sale on Amazon, anywhere from 1500 dollars to over 5000 dollars for a copy.
- ▶ 10:41 David Senra When somebody congratulates Amazon on a good quarter, I say thank you.
The Inside Story of America's Richest Man: Sam Walton
- ▶ 15:08 David Senra If you read about the early days, Amazon, Jeff Bezos is going around handing out highlighted copies of Sam's autobiography for the early employees at Amazon. 3 times in the scene
- ▶ 42:37 David Senra I've already mentioned it once, just like there's principles for Amazon that could be distilled down to obsess over customers.
- ▶ 1:06:06 David Senra Jeff Bezos said that two of the things that he learned most from Sam Walton's autobiography that he applied to the early days of Amazon is frugality and a bias of action.
The Biography of George Lucas
- ▶ 1:46:35 David Senra Jeff used to say in Amazon, every time we hire someone, 3 times in the scene
The Eternal Pursuit of Unhappiness by David Ogilvy
- ▶ 12:05 David Senra I paid, like, 80 or 90 dollars, uh, for my copy, and when I looked at Amazon this morning, uh, there was only a handful, and I think they started, like, 95 dollars each, and they're worth every single penny.
Michael Jordan And Kobe Bryant
- ▶ 4:08 David Senra If you go in your browser and you type relentless.com, it will forward to Amazon for a brief moment. 2 times in the scene
Napoleon's Maxims and Strategy
- ▶ 9:52 David Senra This is before Amazon buys them. 2 times in the scene
- ▶ 19:28 David Senra And you know, it's a good conversation because at the end, my Amazon cart,
- ▶ 57:08 David Senra There's only one copy available on all of Amazon. 3 times in the scene
How To Make A Few Billion Dollars by Brad Jacobs
- ▶ 41:36 David Senra I just remembered he would, uh, work, he has everybody in Amazon, including himself, would work, uh, customer service, like, in the call centers and actually answer calls directly from, uh, customers.
The Autobiography of Christian Dior
- ▶ 44:56 David Senra Jeff used to say in Amazon, every time we hire someone, 3 times in the scene
Les Schwab (Charlie Munger recommended this book)
- ▶ 1:21:29 David Senra Jeff used to say in Amazon, every time we hire someone, 3 times in the scene
Charlie Munger (the NEW Poor Charlie's Almanack)
- ▶ 1:40:23 David Senra Jeff used to say in Amazon, every time we hire someone, 3 times in the scene
The Autobiography of Ted Turner
- ▶ 27:22 David Senra And so John Malone, what I think I'm going to do is actually, uh, you could buy the Kindle version of the book and just search John Malone and just read all of like Malone's excerpts.
- ▶ 1:09:52 David Senra Jeff used to say in Amazon, every time we hire someone, 3 times in the scene
John D Rockefeller: 38 Letters Rockefeller Wrote to His Son
- ▶ 25:38 David Senra and I think it was a Canadian version of Amazon.
Herb Kelleher: Founder of Southwest Airlines
- ▶ 17:55 David Senra And so anytime I read that word outthink, I always think of Jeff Bezos talking about Zappos in the early days before Amazon bought Zappos.
Working with Jeff Bezos
- ▶ 1:13 David Senra From then on, Steve had to run his fingers over each new Amazon product, checking for anything that might reduce the quality.
- ▶ 1:51 David Senra That was an excerpt from the book that I'm going to talk to you about today, which is Working Backwards, Insights, Stories, and Secrets from Inside Amazon, and it was written by Colin Breyer and Bill Carr. 8 times in the scene
- ▶ 6:17 David Senra But I think it could be traced back, actually, to the very first job description, the very first ad he ran for, for Amazon employees. 7 times in the scene
- ▶ 14:12 David Senra Another unique idea in the way to build and run Amazon that Jeff came up with, he actually found this idea in a paper. 4 times in the scene
- ▶ 20:47 David Senra The Kindle is actually the first product, and we'll get into more detail about how the Kindle came to be, including this very important meeting that Jeff Bezos and Steve Jobs had in 2003. 5 times in the scene
- ▶ 20:59 David Senra And so this idea of working backwards is so ingrained in the Amazon culture. 7 times in the scene
- ▶ 24:41 David Senra He is going to describe the Amazon echo, which is going to sell hundreds of millions of these things.
- ▶ 27:08 David Senra So I want to spend a lot of time on the development of the Kindle.
- ▶ 27:10 David Senra Before I get there, I want to go back to this idea that the whole world is a classroom and you can't help but notice how many times Jeff is just using ideas from other companies or from things that he's reading and he's using them inside… 7 times in the scene
- ▶ 30:34 David Senra Okay, so then we're going to go into why working backwards was so important and the development of the Kindle. 5 times in the scene
- ▶ 31:28 David Senra Amazon will be a place, the best place in the world to invent. 15 times in the scene
- ▶ 40:43 David Senra Look how he takes what Apple did to the music industry, what they use for iPod and iTunes, and how it influenced the development of the Kindle. 10 times in the scene
- ▶ 43:06 David Senra The idea that Amazon, a pure e-commerce, e-commerce distributor of retail products made by others, which is what they were at this time. 13 times in the scene
- ▶ 46:55 David Senra The fact that Jeff met with Costco founder Jim Senegal and the meeting changed the trajectory of Amazon. 8 times in the scene
- ▶ 47:06 David Senra That now over a hundred million people are members of, myself included, which is Amazon Prime. 11 times in the scene
- ▶ 55:18 David Senra A phenomenon that Amazon would later refer to as undifferentiated heavy lifting. 2 times in the scene
- ▶ 55:35 David Senra The kernel for the opportunity for AWS, obviously. 3 times in the scene
The Making of Winston Churchill Part 2
- ▶ 10:34 David Senra You know, I should buy the Kindle version of this book. 2 times in the scene
Ed Catmull (Founder of Pixar)
- ▶ 55:09 David Senra Again, I think everybody should have, especially if you're managing other people, you should have a copy of Creativity and have the Kindle version, the hardcover version.
The Biography of Christopher Nolan
- ▶ 39:20 David Senra The second thing is that I had no idea that Christopher Nolan's approach to work was very similar to Jeff Bezos when he was at Amazon before he starts working on a movie, right? 2 times in the scene
Mark Twain's Biography
- ▶ 19:04 David Senra So I bought the Kindle version as well, but I do want to pull out cause there's just all these crazy characters and crazy stories in the book.
- ▶ 49:44 David Senra It is impossible to imagine a future 10 years from now where a customer comes up and says, Jeff, I love Amazon. 2 times in the scene
- ▶ 55:15 David Senra As I said earlier, I have both the hardcover version and the Kindle version.
Arnold Schwarzenegger (Before He Was Successful)
- ▶ 27:53 David Senra And they repeat them so frequently that, you know, they become Jeffisms in the case of like Jeff Bezos inside Amazon.
Sol Price: The Founder Who Taught Jim Sinegal, Sam Walton, Jeff Bezos, and Bernie Marcus
- ▶ 3:44 David Senra Jeff Bezos of Amazon.
Napoleon (The Mind of Napoleon)
- ▶ 49:30 David Senra But I will also leave the Amazon link because the the inventory on Amazon is constantly updated. 2 times in the scene
The Biography of Tiger Woods
- ▶ 18:12 David Senra Penchant for, uh, frugality, and imbibing those characteristics and traits into the very foundation of Amazon, uh, of early days of Amazon.
James Dyson (Against the Odds)
- ▶ 27:45 David Senra In his very last shareholder as Amazon CEO, differentiation is survival.
- ▶ 1:20:45 David Senra I don't think it's available on Amazon, uh, for, for a decent price.
Steve Jobs (Make Something Wonderful)
- ▶ 2:22 David Senra You can read it on Apple Books, or you can download the file and send it to your Kindle, which is what I did.
- ▶ 2:00:03 David Senra You can read the book online, read it on Apple Books, download the file, and actually send it to your Kindle, any other e-reader, whatever you want to do.
Yvon Chouinard (Founder of Patagonia)
- ▶ 36:13 David Senra And how it influenced the building of Amazon. 2 times in the scene
Bernard Arnault (The Richest Man in the World)
- ▶ 30:41 David Senra To this day, he almost named Amazon relentless.com, which is one of the things I love about Jeff.
I had dinner with Charlie Munger
- ▶ 34:26 David Senra And in his very last, uh, shareholder letter that Jeff wrote as the CEO of Amazon, he has another great three line piece of advice.
The Biography of Napoleon
- ▶ 22:30 David Senra Jeff Bezos also says this in Amazon. 2 times in the scene
David Packard (Founder of HP)
- ▶ 28:07 David Senra When I got to that section, I thought of, uh, Jeff Bezos in the early days of Amazon. 3 times in the scene
- ▶ 37:23 David Senra He talks about, uh, this is a couple, like probably like 15 years into Amazon. 4 times in the scene
The Biography of Ralph Lauren
- ▶ 26:45 David Senra People like Jeff Bezos and Steve Jobs have talked openly about take, about learning from ideas and using ideas that Akio used to build Sony and to build Amazon and Apple.
- ▶ 45:41 David Senra People forget that because they see what Amazon is today, right?
Warren Buffett & Charlie Munger In Their Own Words
- ▶ 59:40 David Senra Warren Buffett said this about Amazon in 2012. 4 times in the scene
How Jay Gould Built Wall Street's Biggest Fortune
- ▶ 26:37 David Senra I own the Kindle version and the audible version, but I want to pull out.
Andrew Carnegie and Henry Clay Frick's Bitter Partnership
- ▶ 20:13 David Senra Jeff and Amazon get like the highest rating that had ever been rated, uh, in, and I think it was service.
The Autobiography of Andrew Carnegie
- ▶ 26:50 David Senra You could buy the Kindle version and read it on your phone for 99 cents.
Jeff Bezos' Shareholder Letters
- ▶ 0:05 David Senra This is day one for the internet, and if we execute well, for Amazon. 5 times in the scene
- ▶ 5:32 David Senra It can be thought of as the founding document for Amazon. 5 times in the scene
- ▶ 7:15 David Senra It is truly day one for the internet, and if we execute our business plan well, it remains day one for Amazon. 6 times in the scene
- ▶ 9:11 David Senra I don't have, I don't think I have the Kindle version of this book.
- ▶ 12:40 David Senra The reason that customers pay you, the reason they pay Amazon, the reason they pay any business is because we and you create value for them. 7 times in the scene
- ▶ 13:56 David Senra And he's like, when we started in 1987, we hadn't invented Prime.
- ▶ 13:59 David Senra We didn't invent Marketplace.
- ▶ 14:01 David Senra We didn't invent Alexa or AWS.
- ▶ 14:01 David Senra We didn't invent Alexa or AWS.
- ▶ 17:09 David Senra When I bought it, you know, once I started ordering books on Amazon, he captured a customer for now, what, 1517 years, however long it's been. 6 times in the scene
- ▶ 20:21 David Senra This is when Amazon stock drops by 80%, and you're gonna see Jeff does something extremely smart here. 4 times in the scene
- ▶ 26:50 David Senra Uh, until July, Amazon had primarily been built on two pillars of customer experience, uh, selection and convenience. 10 times in the scene
- ▶ 29:29 David Senra It's gonna sound a lot like what Prime turns into, right?
- ▶ 35:39 David Senra And then we're going to do the same thing on Amazon. 2 times in the scene
- ▶ 36:43 David Senra Like, you're going to Amazon to buy something, and on their own, the sales page could be a bad review, or, you know, like a bunch of bad reviews, so you don't buy them. 6 times in the scene
- ▶ 40:09 David Senra , our judgment is that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that leads over the long term to a much larger dollar amount of free cash flow, and…
- ▶ 42:31 David Senra Amazon's culture is unusually supportive of small businesses with big potential, and I believe that's a source of our competitive advantage. 2 times in the scene
- ▶ 44:02 David Senra I love the fact that he says that Amazon, you know, started with books because they were missionaries for reading.
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