The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Rief: Outgrown executives cause worse organizational bloat than outright bad hires
“There's two types of mishiring, and I think people usually think about the first that I'll give you, but it's the second that really kills you. The first is you just mess up. You hire a senior exec, you know within four to six months of the wrong person hopefu…”
Austin Rief Jan 3, 2023 ▶ 44:28 Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
What-if
Rief: Morning Brew would have failed if started intentionally as a business
“We didn't intend for it to be a business. And if we did, and we thought about it as a business in 2015, I think it would have failed. We would have made long, short term decisions to make a little money here or there, but because of the side project, we didn't…”
Austin Rief Jan 3, 2023 ▶ 21:13 Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
Opinion
Rief: The study claiming happiness caps at a $70k salary is wrong
“I think there's like that whole 70,000 dollar salary you know, study that people are happier at 70,000 dollars. I don't think that's true. I think I am happier”
Austin Rief Jan 3, 2023 ▶ 53:07 Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
Insight
Rief: High-utility products succeed despite terrible visual design
“It was the classic thing where product sucks but people still use it. Like, oh, I mean, it's like Amazon. Amazon looks terrible. It's the worst design site that I use, yet people, people use it.”
Austin Rief Jan 3, 2023 ▶ 20:12 Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
Insight
Rief: Media products grow best when promoted within the same medium
“There are people who are just newsletter people, just like when you want to promote a podcast, you do it on other podcasts. Like mediums promote like mediums.”
Austin Rief Jan 3, 2023 ▶ 31:21 Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
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