Crabtree: Pitching 'what if I'm right' shifts investors to upside thinking
Robbie Crabtree · Why Storytelling is the Key to Your Pitch · Oct 23, 2023 · at 17:20
Storytelling coach Robbie Crabtree explains the optimal psychological framing founders should use when pitching venture capitalists to Alex Lieberman.
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“And if you get an investor thinking through the lens of what if I'm right, that's how you get them thinking about, oh, this is the fund returner. This is the outlier inside of the fund, because now they're just thinking about the biggest upside case instead of all of the downside risk. And that's really... A big mindset shift for founders to go from, I've got to prove to them I'm right, to what if I'm right?”
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