Insight certainty 4/5 debate potential 3/5

Vohra: Roadmaps must balance doubling down on core love and resolving objections

Rahul Vohra · Measuring Product Market Fit · Jan 12, 2024 · at 27:10

Superhuman CEO Rahul Vohra outlines Step 4 of his quantitative Product Market Fit Engine, explaining how startups should allocate engineering bandwidth.

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“If we only double down on what users love, and this is what vision-driven teams tend to do, we would not increase the product market fit score, because you're only addressing feedback from the people who already love you. If we only address the objections from the somewhat disappointed users, this is what data-driven teams tend to do, then a competitor would eventually overtake you, because they'll do the magic thing eventually better than you do the magic thing. Which means you have to balance continuously building more magic, that's the stuff the very disappointed users love, with systematically addressing the improvements needed for the somewhat disappointed users, call that objection handling, in order to simultaneously grow your market and maintain your magic.”

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