Rahul Vohra, founder and CEO of Superhuman, explains why traditional descriptions of product-market fit from top VCs like Marc Andreessen fall short for early-stage builders.
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“I think Marc's definition of And perhaps definition is the wrong word. It's sort of an observational awareness. You know it when you have it is great, but it is a lagging indicator.”
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“22 or 20% plus, I would say, tweak your market, tweak your product. You can iterate your way there. It's when you're sort of in the 10 to 15% range That I start to think, well, you know, maybe you should just have an entirely different market or an entirely di…”
Rahul VohraJan 12, 2024▶ 13:04Measuring Product Market Fit
Insight
Vohra: Tweaking target market is faster than tweaking product for PMF
“Most founders, because we're builders, we obsess over the product itself. Well, you know, the product isn't resonating quite as much as it could or should, so let's keep tweaking the product. It turns out to be way faster to tweak the market, because you can l…”
Rahul VohraJan 12, 2024▶ 17:29Measuring Product Market Fit
Insight
Vohra: Only listen to feedback from users aligned with your core value
“Use the main benefit of the very disappointed users to segment the somewhat disappointed users. In our case, the main benefit is speed. So first of all, we have the somewhat disappointed users for whom speed was not the main benefit. I strongly advise that you…”
Rahul VohraJan 12, 2024▶ 22:52Measuring Product Market Fit
Insight
Vohra: Roadmaps must balance doubling down on core love and resolving objections
“If we only double down on what users love, and this is what vision-driven teams tend to do, we would not increase the product market fit score, because you're only addressing feedback from the people who already love you. If we only address the objections from…”
Rahul VohraJan 12, 2024▶ 27:10Measuring Product Market Fit
Insight
Vohra: A 40% 'very disappointed' user survey response signals product-market fit
“After benchmarking hundreds of startups, Sean found the companies that struggle to grow always get less than 40% very disappointed, and the companies that grow most easily almost always get more than 40%.”
Rahul VohraJan 12, 2024▶ 9:16Measuring Product Market Fit
Opinion
Vohra: The Sean Ellis metric predicts success far better than NPS
“It predicts success way better than net promoter score, and it's not only the best way to measure products market fit, like I said, we used it to develop our very own products market fit engine.”
Rahul VohraJan 12, 2024▶ 9:41Measuring Product Market Fit
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