Gusto

“So there was a really clear scoping here to companies in California that had never used payroll before, were paying employees for the first time. They were all salaried employees.”

“Even today in 20, 25 with, you know, over 400,000 companies on Gusto and us adding A lot every year. Organic, word of mouth, remains the biggest driver of leads in Tupper Funnel for us”

“So the first set of companies that onboarded to Gusto, and we had a different name at the time than Payroll what that meant was we would go to your house and You would type into, it was typically Tomer one of my co-founders, and we love to say you can't spell …”

“In that first month through end of January, we added over a hundred customers, and the hundred customers, the majority of which, set up, onboarded without talking to us, you know, they could do it on their own”

“Eddie, Eddie slept and lived in that closet for about five months, and it fit a air mattress you know, like I said, it had a skylight and it was also where my other roommate stored all of her clothes, though, so it was kind of both a natural closet and a quasi…”

“Like, about 40% of companies were doing it manually and getting fined every year because you have local, state, federal.”