Founder's Journal

“I honestly started the show with you selfishly to document the experience for myself. Now that people are listening to it. And my hope always was that people will get value out of it. But like the primary goal we started was to create a time capsule.”

“We have not plugged it in our newsletter at all.”

“Like if that, that is that the hypothesis we can test it and then by accident get the show in front of two point, whatever million readers.”

“If we only focus on the podcast numbers, we will fail. We have to look at founders journal as a brand. And as you, as a show, not as a podcast”

“First of all, I realized that it was almost impossible to think of a worthwhile topic every single day of the week around startup lessons, even if I was in the thick of building and running a business.”

“It ended up getting to, I think it peaked at 300,000 listeners in a month, which is really, really strong for a podcast, especially within the first year of publishing it.”