creators

“And second, and I think this is the biggest risk, some creators, especially really big ones, they have so much shit going on, and they like the idea of building a business. And making money off that business more than the actual work that it takes to build tha…”

“How do they build wealth when they know that check is going to end and it's going to be through building equity in something. And building equity in something that grows beyond them as the, as them being the first best marketing channel.”

“Most creators are not going to last 20 years creating content. It is an exhausting profession.”

“Actually the best business to launch as a creator is something that is completely commoditized. You know, there will always be product market fit for it because humans appetite for it really isn't changing. And so you'll be able to sell a lot of it because you…”

“We think that over the long haul, that's the right position. It's always putting the creator first, even if it's a detriment to our brand, because we think they'll tell our stories a lot better than we will.”

“What we found is you can have like 5000 people following you on whatever platform you want, or just frankly have their email and you can build a six figure business on the platform, right?”

“There's a very big difference between being a creator and being an entrepreneur, and a lot of these creators do not know how to build a business on top of their audience. The only thing they know how to do is create content and then get advertising deals, and …”

“The world has changed since 2014, 2016. There's AI now, right? So like a business that was not viable in 2016 might be viable in 2023 because of, I don't know, some automations that you can do. There's creators who are hungry to do deals with startups and who …”

“I think we're seeing this big move back from a lot of people going independent to partnering in some way either with big companies or bringing on operational help, and I think it makes total sense.”

“In most cases, a creator's best move is to actually get more than a thousand true fans so they can bring on operational help to do everything other than the act of creation.”