Allbirds

“It raised two hundred two million dollars, most recently raising a hundred million dollar round from Franklin Templeton and other financial partners at a 1.7 billion dollar valuation.”

“The first thing I remember is that Allbirds did zero discounting or promo codes on their product. They were super strict about this.”

“So, Allbirds currently has 27 retail locations. They're planning on going to hundreds. And specifically, their Boston Back Bay store not only paid back its investment, the investment of the store, within eight months of opening, But the residual effect they sa…”

“Simply put, Allbirds was the best performing partner in Morning Brew the entire year in the year in which they advertised. I'm pretty sure they got more than four times the Average number of clicks that a normal partner would get in our newsletter”

“But on the flip side, Allbirds reaps the benefit of being a vertically integrated brand that gets to consistently learn from its customers to inform its product pipeline, and it owns the relationship with two million of them through email, which is only more i…”

“Another stat here from Allbirds is that as of June 30th, multi-channel repeat customers, which represented 12% of all of Allbirds repeat customers, on average, spent approximately one and a half times more than any single channel repeat customer.”

“He used that grant to launch the idea of Allbirds on Kickstarter, where he raised 119,000 dollars in five days.”

“And I think this speaks to why all birds has achieved an MPS net promoter score of 86, which is super high basically in any industry. The company has always been higher than 83”