Iovine: Akio Morita's vertical integration at Sony inspired Steve Jobs's Apple strategy
Jimmy Iovine · Jimmy Iovine: Building Interscope Records & Beats by Dre · Feb 1, 2026 · at 1:54:35
Interscope co-founder Jimmy Iovine discusses Sony founder Akio Morita's strategy and how Steve Jobs discussed Morita's influence with him.
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“Marita bought Sony, bought Columbia Records, bought Columbia Pictures. He saw the distribution, the hardware, the software, he saw it all. But Steve took it, not literally, but it was part of the inspiration behind his chain of thinking, right?”
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