Apple

“The game VCs are playing is, is that it's kind of a blockbuster model. They're looking for exponential growth, and when they hit, when you get an Apple, or you get a Nvidia, or an Intuitive Surgical, or you get one of these Companies that just compound and com…”

“Marita bought Sony, bought Columbia Records, bought Columbia Pictures. He saw the distribution, the hardware, the software, he saw it all. But Steve took it, not literally, but it was part of the inspiration behind his chain of thinking, right?”

“I couldn't just wake up in the morning and do whatever I wanted to do, because they're a giant company, and they don't want the, I'm in the music side of it, but they don't want the tail wagging the dog, you know, and I don't blame them, right, because I come …”

“When we sold to Apple, we were number one in 50 countries, man. We were number one In Germany, in Sennheiser was number two. We were number one in, in Japan, and Sony was number two.”

“No, because I had to get something right. That overrised. I knew I had a lot of money. I knew I didn't need money. I knew I was never going to be broke. But it was, that overrode any of it. Was having to get the job right. That overrode everything.”

“I blame Apple. I blame Google. I blame Yahoo. I blame Microsoft for making shit email products that they just don't care about. Now, they've started to care more about them, but they didn't care about them for a long time, and everybody knows that nobody cared…”

“And then over time, they work with that really passionate group of enthusiasts to, you know, grow into the mass market while preserving their premium positioning, which means high gross margins. Then they take those high gross margins and they reinvest in R&D,…”

“The only answer I've come to as I've spoken to people there is that it actually has to do with tenure of leadership, which is one of the principles I've also tried to internalize Spotify. So they have very long tenure at the senior leadership, which means that…”

“When we created our strategy, we bet on three things, and they were all basically counter positions to Apple deliberately. One was freemium. We believe that Apple would, if they even did a product, a free product, they would struggle to do advertising. They tr…”

“Maybe this is one of the challenges that Apple had with machine learning and AI. So on average, they were slightly too old to see that probably people in their org knew all about it. We're all over it. It was too late to see it. They should have, like, gotten …”

“That's what they literally said in their internal meetings. They gave us six months.”

“Remember HP was the partner for the iPod. They, they're the ones who put it in all of the best buys and circuit cities or whatever the retailers were around the world. Apple didn't have the sales team to do that.”

“Apple for the longest time Was the undisputed leader in that, especially when you compared it to Windows, which was the epitome of having no taste, of having no sensibilities about how things should look, and having no cohesive vision for what a computer shoul…”

“Most entrepreneurs, let's say Western entrepreneurs that go to China, that is almost none succeed... In our neck of the woods, you're like, okay, Elon definitely did, right? And Apple definitely did. Tim Apple and Elon, right? Those are the two guys.”

“And you know, we own 20% of NVIDIA. Think about that. I mean, you know, we own 10% of Google. And there's many others, you know. Apple. Are you kidding me? We were the first investor of Apple, in Apple. Cisco. We own a quarter of Cisco systems.”