Roblox

“So in Bruno Mars, we're talking twenty million people but those are sharded amongst copies of experiences.”

“Second Life's architecture was contiguous earth kind of thing, which had some issues around scaling, because in a contiguous earth type situation, which is just the way the real world makes, there's only one copy of that roller coaster, and when 30 people want…”

“The growth rate in bookings per year for creator number a thousand ranked by how much they're making, they are growing faster than creator number one.”

“There was actually an original product and that was an incredible failure. So, and the original product that was the incredible failure was arguably us knowing, we intuitively knew what the viral product would be. We knew the viral product would be online in t…”

“We have to run the company almost as if we're imagining a virtual other company who really loves this space. So we have like an imaginary competitor. So we literally think about running the company that way.”

“When we sold Knowledge Revolution and we started Roblox, I was thinking that immersive, three-D, physically simulated stuff should have a 20, 30, 4050 year trajectory.”

“It's harder to build a clock, but if you ask me the time every day for the next 20 years, it's probably easier to build the Clock than to tell you the time every day for the next 20 years. And that was part of the thought behind Roblox.”

“We want to get the time to jump into any Roblox game down to zero, basically. And that's very technically complicated. But we do believe it has long-term growth aspects to us.”

“If we raised a secondary round, we might put some padding in there, but we actually never dipped below that initial ten million.”

“Someone is going to be in charge of the whole social graph, user facing components, a web component infra. And all of a sudden we got a lot of acceleration because they could load balance between all of those pieces.”

“Thirteen billion plus a month.”

“One of the things that Roblox Creators like is we share all of the signals of what's boosting something. It's almost as if we were YouTube or TikTok or real saying, here's all the factors that, you know, bring you up here.”

“I would say video games have historically been more about how they look. I was pulled to not just how they look, but how they function as well. And what's like, how much fidelity can we get out of it?”

“The content on Roblox was perpetual. It was made by creators, and the acquisition of users was perpetual, and that it was word of mouth.”

“Someday older people are going to go to church on the platform. Older people are going to work together on the platform. Older people are going to do other things.”

“Devex is well over a billion bucks a year, you know, that's the amount.”

“So at about a year in, I had a bit of a, it's almost like a vision where I was saying, well, you can't be logical on this. You have to be intuitive and go back to some of the roots of knowledge revolution, which was all about fun and about play and about Build…”

“We believe we're gonna get to photoreal.”

“I don't know if we give out our latest Roblox Studio numbers, but it's definitely a lot of people, but it's not ten million. Small percentage. It's one or two million.”

“There's a very large group, arguably the largest safety and civility group, engineering, product, policy, and live ops under a single threaded leader, chief safety officer, Matt, who can just run that whole thing and make decisions.”

“Like all of Roblox runs for less than a penny an hour. For every person around the world.”

“We have probably 50 to 60 things that are core to hitting, you know, the objectives we have this quarter, next quarter, the rest of the year. It's almost like a hand curated list at the company level and group level. Of things that we think are emblematic as a…”

“Other near death or rough things is our economy got hacked once. So we had to like shut down the whole economy for Two days, literally.”

“We thought three-d immersive digital stuff would combine communication, being in the same place with storytelling, and the rest, that's kind of how we got our launch.”

“We've said publicly, we want to get to 10% of global gaming on the platform.”

“The features our creators need are boring and purely performance-based, and we have a saying in the company, like performance is a growth feature, and, you know, we put an enormous amount of work on raw performance features, scale features, those kind of thing…”

“There is a mini cloud infrastructure company running with 40 data centers and hundreds of thousands of computers.”

“The whole history of the company has arguably been a motion from quarterly things, monthly, weekly, daily, like the whole pace of our company, I think, has just been a historical acceleration of the pacing of the company.”

“We would, of course, never sell that data. Never, ever, ever, ever. For several reasons. One is just from a values thing of respecting the community. Can you imagine, like, what kind of whacked out decision that would be? Yeah. Roblox is selling their three D …”

“We have a group of engineers working not on Roblox, but on the Roblox operating system. Looking at who are the various teams, how we're organized, how we do all of our things in the company.”

“How does the leader of an individual group like that game engine cloud thing, how do they actually operate almost like a mini CEO? How do they run that vertical stack? How do they control the types of engineers and product managers, how they compensate them? T…”

“We think of our company as the system and the company Roblox is really running almost as if it's nine separate companies.”

“The level of indirection is making amazing NPCs that look and behave and act like humans by training on that data for our users. So what we'd like to be able, is you're building your cool experience. You want 10,000 virtual testers. You want to describe how th…”

“If we were able to, like, reverse engineer the whole social graph tree all the way back to the starting of Roblox, we'd probably see a one month period, you know, times 50 users, times 30, probably see 1500 users that were saw some ad, like an online building …”

“We never have.”

“If everyone needs to spend money to have fun, your game isn't viral.”

“Our game engine, for example, we said, we always imagined we need a multiplayer, three D immersive engine that does 10% of everything really well. Early on, it's like, you should use that game engine, you should use that game engine. We said, no, that's like a…”

“So at Roblox for many, many years, we were pushing very early AI BERT models, primitive type models to drive safety.”

“Something very similar happened with the Builder's Club and we Entered this interesting period where user growth was going like this, but re revenue and bookings was kind of going like this. And so what that meant is builders club was getting a little old and …”

“So there's a consortium actually with some various companies involved in safety. We've open sourced one of our voice models. We've open sourced one of our Sentinel models.”

“There is a market out there. I think if anything, we're trying to get the message out to our creators, like our DevRel team can help you assess what your game might actually be worth, because a lot of them are worth a lot of money.”

“Age check. We made the call on our own. It's not because of laws or anything like that”

“The thing we've said is we believe that money flowing to creators is going to increase, not decrease”

“Executive staff meeting Every Tuesday, we get together four or five hours. Leaders of all these nine companies come together. We go through the things they're working on by themselves, but we go through a lot of times of all of the horizontal things that are b…”

“And I would say the good news is that vision may actually return, because I do think over time with AI acceleration, And all of the things we're working on, just like maybe in the very early days of video or YouTube was mostly consumptive. There was a little b…”

“Like I believe we will end up with the best AI tech for text, for voice, maybe for video, doing a wide range of safety things, either monitoring for critical harms, Flagging, adjusting, all of that.”

“At that time, Club Penguin had a club membership. Can we just charge people five bucks a month for something? So we worked on that for a while, and so we had this thing called Builder's Club.”

“In Roblox, the viral loop is both the quality of the content as well as the users being with each other. So There's both a content viral loop and a communication connection viral loop.”