Basecamp

“What you don't want are a bunch of outlier companies that you cannot afford to lose. You don't want customers that you cannot afford to lose. And so by equalizing our pricing and not letting anyone pay us more than anybody else, we create a bunch of small unit…”

“Whenever you sign up for Basecamp, the first thing you see is a letter from me with my email address and my signature and my email address, and I want my customers to email me. I don't want to hide from anybody. There's no AI. There's no assistant. There's no …”

“I don't, we don't use email inside our company. We use Basecamp. But for the outside world, we use email.”

“I wouldn't want to try to do this again, because I don't think I could. I don't think I could. And I think it's totally fair to admit, like, I don't think I'm good enough again to do what I did before. I don't have the stamina. I don't have the drive. I don't …”

“So with Basecamp, for example, nobody can pay us more than two 99 a month. Okay. It doesn't matter how many users you have. So you could be a big enterprise, and two nine a month is the most you can possibly. Our prices go way, way low, but that's the most we …”

“The version we launched in 2004, we stopped selling in 2010. 16 years ago. We still have customers on it. As an individual business, it's still making millions of dollars.”

“If you want to tell me ill-considered feedback on anything I make, you gotta pay me. And you can do that with Basecamp, and you can tell me.”

“And especially in the early days of Basecamp, for example, we built the entire first version on me having 10 hours per week, not per day, per week. To build it. That is an enormous constraint on how you could do anything because you can waste 10 hours really q…”

“We're not going to outspend them on a marketing campaign. That was never going to happen, but we could outteach them. We could have better insights, and we could share them, and people could resonate with that and then reciprocate by buying our products, at le…”

“By, I think, 2007, we had four major projects or products. We were launching one a year while we were also running Basecamp, while we were seven people at the company.”