Fried: Basecamp Hard-Caps Its Maximum Subscription Price at Just $299 Monthly
Jason Fried · Jason Fried: Your Only Competition Is Your Costs · Feb 15, 2026 · at 2:15:56
Jason Fried, co-founder and CEO of 37signals, discusses Basecamp's pricing structure and philosophy on enterprise customer concentration.
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“So with Basecamp, for example, nobody can pay us more than two 99 a month. Okay. It doesn't matter how many users you have. So you could be a big enterprise, and two nine a month is the most you can possibly. Our prices go way, way low, but that's the most we allow you to pay us.”
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