Snapchat primarily competes with messaging services, not entertainment networks
Evan Spiegel · What comes after smartphones, with Evan Spiegel of Snap · Apr 27, 2026 · at 21:50
Snap CEO Evan Spiegel defines Snapchat's competitive landscape and core user utility.
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“I think our competitors are primarily messaging services. So I think that's, you know, the core of the service is messaging. When we launched Snapchat, it had no social features beyond messaging. I mean, that's always driven the growth of the service.”
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