Cacioppo: Security companies targeting startups should sell compliance instead of security
Christina Cacioppo · Compliance at scale and why TAM is a distraction with Christina Cacioppo of Vanta · Mar 31, 2026 · at 0:54
Vanta CEO Christina Cacioppo explains why Vanta branded its marketing around compliance rather than security when targeting startup buyers.
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“One of the original, like, founding hypotheses of the company is if you want to start a security company for startups, you should actually start a compliance company. Because your customers never ask you for Security, but they do ask you for compliance.”
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