Lütke: Shop Pay delivers a 16% conversion rate increase for merchants
Tobi Lütke · Tobi Lütke is still captivated by internet commerce, 20 years later · Oct 6, 2025 · at 51:46
Shopify founder Tobi Lütke shares performance metrics for Shop Pay during a conversation with Stripe co-founder John Collison.
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“It's a 16% conversion increase by it being robbed, right?”
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