The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 58 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Prosek: Convening Peer Networks Is Her Primary Business Development Approach
“I give the gift of a peer network. That's my favorite thing to do. So I like to convene people who want to get to know each other, and those people usually, when they get to know each other, they say, gosh, who did this for me? Oh, Jen did this for me, and whe…”
Prosek: Asset managers cannot market their way out of poor performance
“If you don't have the performance, you can't market your way out of it.”
Prosek: Launching 'Bajillions' of SPACs Highlights the 2021 Market Craze
“SPAC, SPAC, SPAC. We are launching. I don't know how many SPACs we've launched. Bajillions. I'm on the board of a SPAC. So the SPAC thing is massive.”
Prosek: Institutional Credit Shops Are Now Running Google AdWords Campaigns
“So CRM and email marketing, and we've even seen a lot of firms adopting Google AdWords campaigns to create paid visibility online. I mean, when did you ever see like a credit shop doing a Google AdWords campaign? But that's happening.”
Prosek: Proprietary personnel movement data acts as candy for journalists
“The data that you're sitting on about people in capital fundraising is really interesting to reporters. Like, you know who's going where at all times. You have mapped the entire universe. That is like candy to reporters.”
Prosek: BlackRock pioneered sophisticated asset management marketing for decades
“BlackRock was probably one of the pioneers in sophisticated marketing in the asset management space. They didn't become BlackRock overnight. They've been marketing for 35, 40 years, and Larry Fink's been a thought leader for, what, 25 years.”
Prosek: Alternative Asset Managers Only Began Hiring Marketers Around 2015
“If you look at the landscape, AQR being an example, they just made their head of marketing a partner, which shows you how seriously they're taking marketing, right? But these firms have only had marketers the last three or four years, if that. Most of them are…”
Prosek receives roughly five calls weekly from hedge funds seeking proactive PR
“I mean, we must get five calls a week from hedge funds saying, I gotta go from the back foot to the front foot. I gotta learn this stuff and take it seriously, and what do I need to do?”