The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 25 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Working Mothers Often Perform Better By Eliminating Non-Essential Work Tasks
“And frankly, a lot of my gals come back better after having kids because they separate the nice from the necessary and they know how to laser focus into what they need to do, not what all the other noise.”
Prosek: Elite financial PR agencies ignore brand building for crisis management
“Luckily a lot of elite firms in our space never focused on what I would call the brand building side. They always focused on issues and crisis management. So we're one of the only firms that really does the brand building side.”
Prosek: Originating Employees Receive 10% Client Revenue for Life of Employment
“So the rule is basically if you bring a relationship to the firm that becomes a client, you get 10% of that client revenue. For the life of the client and the life of your employment.”
Jennifer Prosek: Prosek Partners hires exceptional talent over planned budgets or needs
“I do not hire people Often when I need them, I hire them because someone's very special comes across my desk and I'm like, this was not in the budget, but I'm doing it because it's all about the people.”
Alts Managers Massively Underestimate Consumer Marketing Costs for Private Wealth
“Almost none of my clients understand the amount of money and time it will take to do true consumer marketing.”
Private Markets Communications Sector Has About 10 Years of Growth Left
“I think the emerging market of marketing has maybe 10 years left, so that's a growthy 10 years, and that's exciting.”
High-Value Executive Gatherings Require Under 22 People and No Keynote Speaker
“I'm not a big fan of, we're having the speaker. Just because I feel in my events, every person in the room is a star. And people want to hear from each other and get to know each other. So I like small intimate rooms, under 22 people, where the food is amazing…”
Prosek: Financial clients will adopt hospitality as a core strategy
“And where I see this going is that My clients who never really thought about hospitality as a strategy will”
Prosek: Prosek Partners only attends networking events with measurable ROI
“We do not go and mingle and spend money on that unless we monetize it, and I've always known the day after what was my immediate ROI and what is my ROI six months later, a year later.”
Prosek: Firm Shares All Internal Data With Staff Except Salaries
“I always say at ProSec, you can know anything about anything outside of someone else's salary. That's it. Everything.”
Prosek: Small companies need formal policies and rules, not just family culture
“When you're small, you think you're a family, and that's great, and there's a lot of good that comes out of that culturally, but it is a place of business, and you do need policies and rules”
Prosek: Brand Credibility Shifts Business Development to Inbound Client Demand
“The quality of our work really hasn't changed from when we were small to when we're large, but what has changed is our credibility and our reputation. So, and how much does that accelerate my goals? It's huge. I mean, in the old days, I had to knock on every d…”
Prosek: Pre-Marketing Lets Managers Have the 'Second Meeting' First
“You don't want to have the first meeting and spend the entire time explaining who you are, what you stand for, what you do. You want to have that second meeting in the first meeting, which is like getting right to the point of what your goal is.”
Educating financial reporters off the record yields more accurate coverage
“A lot of our clients actually invest a great deal of time educating reporters about the industry so that they can get it right, and that is usually repaid In spades.”
Prosek: Asset Management Marketing Must Be Measured by Sales Cycle Efficiency
“I think at the end of the day, measurement should be about business impact. So I talked to you about accelerating success, right? So if you're a new client, and we're doing our job right, and you go to a meeting, instead of you educating the prospect, or the i…”
Prosek: Glassdoor reviews serve as a leading indicator of internal leaks
“Your employees are usually the leakers, but I look at a client or potential client's glass door page. I don't know if you've heard of that, and I can tell you what's going to happen based on the entries in that glass door page. People like to poo-poo it, and e…”
O'Reilly: Almost all fundraising clients are focused on the Middle East
“Almost all of our clients who are raising money are focused on the Middle East. And how to build relationships there. And we actually opened an office in Abu Dhabi partly to support that just because we have so many clients that care about it. We're doing the …”
Jennifer Prosek Says Her Client Portfolio Grew to 40 Female CEOs
“Having said that, if you asked me five years ago, how many female CEOs do you have in the portfolio? I'd be like five, six. I have 40 now. 40.”
Asset Managers Now Making Five to Six Middle East Trips Per Season
“First of all, a lot of our managers are making five or six trips to the Middle East on a regular basis during the season.”
Prosek: Convening Peer Networks Is Her Primary Business Development Approach
“I give the gift of a peer network. That's my favorite thing to do. So I like to convene people who want to get to know each other, and those people usually, when they get to know each other, they say, gosh, who did this for me? Oh, Jen did this for me, and whe…”
Prosek: Launching 'Bajillions' of SPACs Highlights the 2021 Market Craze
“SPAC, SPAC, SPAC. We are launching. I don't know how many SPACs we've launched. Bajillions. I'm on the board of a SPAC. So the SPAC thing is massive.”
Prosek: Institutional Credit Shops Are Now Running Google AdWords Campaigns
“So CRM and email marketing, and we've even seen a lot of firms adopting Google AdWords campaigns to create paid visibility online. I mean, when did you ever see like a credit shop doing a Google AdWords campaign? But that's happening.”
Prosek receives roughly five calls weekly from hedge funds seeking proactive PR
“I mean, we must get five calls a week from hedge funds saying, I gotta go from the back foot to the front foot. I gotta learn this stuff and take it seriously, and what do I need to do?”