Author and restaurateur Will Guidara discusses how businesses misallocate resources between advertising and customer recovery on Capital Allocators.
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“I'm fully convinced that 95% of companies recklessly under-invest in turning around negative situations in customer recovery.”
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“I bifurcate them only because I believe hospitality is more than restaurants. Restaurants is simply the medium through which I fell in love with hospitality.”
Will GuidaraMar 16, 2026▶ 7:49Will Guidara – Unreasonable Hospitality (EP.492)
Insight
Companies obsess over product perfection but neglect human connection
“So many companies, regardless of how successful they are, reserve their best efforts only to invest in the thing that they sell. Don't invest that same amount of energy into how they make people feel, which to me feels counterintuitive. These companies, they a…”
Will GuidaraMar 16, 2026▶ 12:19Will Guidara – Unreasonable Hospitality (EP.492)
Insight
Diners become highly impatient immediately after asking for the bill
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Will GuidaraMar 16, 2026▶ 18:20Will Guidara – Unreasonable Hospitality (EP.492)
Insight
Manage 95% of expenses ruthlessly to fund 5% on customer experience
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Will GuidaraMar 16, 2026▶ 19:59Will Guidara – Unreasonable Hospitality (EP.492)
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