Companies obsess over product perfection but neglect human connection
Will Guidara · Will Guidara – Unreasonable Hospitality (EP.492) · Mar 16, 2026 · at 12:19
Restaurateur and author Will Guidara explains his philosophy of 'unreasonable hospitality' to host Ted Seides, arguing that emotional resonance leaves a far stickier impression than product specifications.
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“So many companies, regardless of how successful they are, reserve their best efforts only to invest in the thing that they sell. Don't invest that same amount of energy into how they make people feel, which to me feels counterintuitive. These companies, they are unreasonable in pursuit of bringing the most fully realized version of the product or service to life. They are relentless. They're willing to do whatever it takes to make that thing as close to perfect as possible. Unreasonable hospitality is just willing to do the same when it comes to people.”
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