Mestel: Primary Wave evaluates iconic status over target genre quotas
Larry Mestel · Larry Mestel – Making Music Royalties Sing (Capital Allocators, EP.30) · Oct 30, 2017 · at 31:00
Larry Mestel, founder and co-CEO of Primary Wave, discusses portfolio construction and genre diversification with Ted Seides.
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“We don't look at it and say, oh, we're light in country music or light in hip hop or light in R&B. We want to be diverse in terms of artists. And when I say genre diverse, I'm talking about we don't only want to have rock and roll music. We don't only want to have R&B music. We don't only want to have dance music. We don't want to be genre specific, but when we look at a deal, we don't necessarily look at the genre. We look at how iconic the artist is and how iconic the songs are.”
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