Mike Mauzé, co-founder of VMG Partners, reflects on the firm's origins and the launch of VMG Fund I in a discussion with Ted Seides.
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“We started off with a three hundred and twenty-five million dollar fund, which at the time was the largest first time ever consumer product fund. We raised that fund with no track record in our book. It took us almost two years, start to finish, to kind of go do it”
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