Mauzé: Big CPG evaluates backwards while startup entrepreneurs look forward
Mike Mauze · Mike Mauzé - Escape Velocity for CPG Brands at VMG Partners (First Meeting, EP.16) · Mar 2, 2020 · at 19:48
Mike Mauzé of VMG Partners contrasts incumbent consumer packaged goods (CPG) corporate strategy with early-stage founder insight.
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“As we say, big CPG is always looking backwards. They're looking at categories and how they have performed. These entrepreneurs are really looking forward, and I think they're discovering these new niches in these very large categories that can be large over time and are looking for support from a firm like VMG to help them grow.”
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