Wertheim: Tennis is one of the most underleveraged assets in sports
Jon Wertheim · Jon Wertheim – Sports and… (Capital Allocators, EP. 102) · Jun 17, 2019 · at 10:26
Sports Illustrated journalist Jon Wertheim explains why the global, dual-gendered appeal of professional tennis remains commercially underutilized.
0:00 / 0:07exact quote · 7.2s
720p mp4 · rendered on demand · StarZero watermark
“To me, it's one of the great, if we're going to stay in business terms, this is one of the great under leveraged assets. I mean, this sport to me has so much going for it.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jon Wertheim
Wertheim: Sports betting will be ubiquitous, mobile, and live in-game
“I mean, I think that pretty soon we're going to be at a place where sports gambling, in different iterations, is going to be legal everywhere, that we're not just betting on point spreads and Whether the Patriots are going to beat the Jets, but we're going to …”
Wertheim: Tennis lags behind other sports in data analytics adoption
“Tennis does not do very well on the analytics front, and I don't know if that is just It hasn't thought creatively. I don't know if it's the fact that it's not like you can rig up an NBA arena and you're good for 40 days, right? I mean, this is a circuit, so i…”
Wertheim: Raw tennis metrics like serve percentage are often misleading without context
“If you serve 90% of your first serves, Well, that's an extraordinarily high number. Ted must have been having a tremendous serving day. Or was Ted playing too conservatively and hitting the ball into the middle of the box and not taking chances, and that 90% i…”
Wertheim: Sports and Investing Resist Acknowledging the Role of Luck
“Luck in some ways is, is really anathema to sports, right? We work hard and we game plan and we strategize and we compete and we sweat. We don't want to think that this is just in the hands of fate or coin flip. I mean, in some ways, luck is very much at odds …”