temptation bundling
2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 14, 2021 by Katy Milkman · across every show →
Everything said about temptation bundling, oldest first
Jun 14, 2021
Milkman: Motivating long-term beneficial behavior requires making it immediately rewarding
“Getting myself to do the things that were good for me in the long term required me to find a way to make them instantly gratifying, make them rewarding in the short term, or else I would never motivate myself to do it.”
Jun 14, 2021
Milkman: 60% of study participants paid to restrict access to their iPods
“In the work I did actually about temptation bundling, we offered people who wanted to exercise more The opportunity to pay us to take their own iPod and lock it in a monitored locker at the gym so they could only access it when they were exercising. So again, …”