Joseph Campbell, every mention
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Verbatim, from the transcripts: the passages where Joseph Campbell comes up
Donald Miller - Building a Story Brand (EP.426)
- ▶ 8:15 Donald Miller Joseph Campbell is written about, and Robert McKee, and Blake Snyder, and Christopher Booker, and laid it over a messaging framework so that a company could clarify their message into some sound bites that get people to pay attention.
- ▶ 16:00 Ted Seides As you dive into that enlightenment phase, I'd love you to walk through the arc of what you call the story brand that draws on Joseph Campbell and the others.