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Rove: A shrinking pool of swing voters holds outsized electoral leverage

Karl Rove · Political Mastermind: How to Influence Others and Get What You Want - Karl Rove · Jul 9, 2024 · at 46:12

Political strategist Karl Rove discusses electoral demographics and voting behavior with host Codie Sanchez.

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“The interesting thing is that the number of people who identify as independents has grown, though a lot of them are, in essence operationally Democrats or Republicans, but the number of swing voters has declined, but it makes them more important because the two parties are a relative parity. So if the shrinking pool of people are really up for grabs they have a bigger impact on the outcome of the election.”

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