Do: Budweiser's progressive campaign alienated its core because it was inauthentic
Chris Do · This Mindset Shift Can 10x Your Income | Chris Do · Jun 24, 2026 · at 30:47
Chris Do explains to Codie Sanchez that customers collectively define brand identity and react negatively when a company inauthentically violates its core ethos.
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“And the classic example is, I think when Budweiser tried to do something that was non-binary, it said something that was quote unquote very woke. And there was a lot of backlash for that because we know that's not them. And they're just signaling, virtue signaling to people, and it was just signaling to the wrong core demographic, and it was even them. Good try, I guess, but a horrible idea. Just horrible.”
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