Hundreds of cold calls to celebrity advocates yielded only six partners
Blake Mycoskie · How to Start A Business With NO Money | Blake Mycoskie (Founder of TOMS) · Feb 13, 2026 · at 29:26
Blake Mycoskie discusses the high rejection and non-response rates when pitching celebrity ambassadors for his mental health brand Enough.
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“You can think of any mental health celebrity, any celebrity that has had a mental health challenge that has talked publicly about it, or any Olympic athlete that has a huge platform about mental health. I have cold called every single one of them now, and I only have six founding partners. There's hundreds of them. So that means that they're, I'm still waiting to hear back from agents of hundreds of these people who say mental health is the most important thing in their life.”
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