Barry: Mark Sisson built and sold Primal Kitchen for $200M using email
Nathan Barry · “You Need to MOVE OUT of your Hometown to get Rich” (feat. Rob Abasolo and Nathan Barry) · Apr 30, 2024 · at 1:06:50
Nathan Barry cites Mark Sisson's transition from health blogging into consumer packaged goods as an example of creators building enterprise value.
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“And so he ends up starting Primal Kitchen. He builds it, uses the email list to kickstart it and launch all of that. And then in two years, he sells it to Kraft Foods for two hundred million dollars”
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