The Ledger
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Mayer: Consumer apps are stickier than people realize due to habits
“Well, I do think MG is right about one thing, which is that consumer apps tend to be stickier than people realize. Yes, there's low switching costs, you can try new things, but people do have their routines, they have their habits, and they do tend to stick wi…”
Mayer: Video apps face steep barriers because consumption is serial
“There's a big barrier to entry in some of these cases, especially when you talk about video, because video is, you know, it's expensive to move around is expensive in terms of user time in terms of how people consume it. It's cereal as opposed to parallel. So,…”