Mayer: Consumer apps are stickier than people realize due to habits
Marissa Mayer · Why Marissa Mayer Is Betting Big On Consumer Tech · Apr 15, 2024 · at 1:37
Former Yahoo CEO and Sunshine co-founder Marissa Mayer discusses whether incumbent consumer apps can be displaced by new startups.
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“Well, I do think MG is right about one thing, which is that consumer apps tend to be stickier than people realize. Yes, there's low switching costs, you can try new things, but people do have their routines, they have their habits, and they do tend to stick with them.”
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