The Ledger
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Söderström: Many major artists are already using AI in song production
“But the truth is that much of music being made per day made today is a combination. I think many of the big artists are using AI for parts of their songs or parts of the track or the drums, et cetera.”
Söderström: AI will not replace human artists like Taylor Swift
“I do think the human need for having someone to believe in an actual artist that you care about, I don't think Taylor Swift will be Replace by an AI, not because the music couldn't sound similar, but because the whole point is Taylor Swift and belonging to som…”
Söderström: Superstars will grow bigger despite an explosion of niche AI content
“I also think you're going to see the same thing as we see in music. The superstars will actually also get bigger.”
Söderström: AI will cause an explosion in niche podcast catalogs
“We're going to have enormous amounts of content around niches where it didn't make sense to produce a podcast. So one way to think about it is just like the cost went to zero. So I do think that the catalog is going to explode.”
Söderström: Spotify's AI DJ usage exceeds Discover Weekly among active users
“Well, for the people that use it, it's actually their biggest set. It's bigger than their Discover Weekly usage.”
Söderström: Generative recommendation systems exhibit scaling laws unlike older deep learning
“These deep learning based systems, they had flattened out in terms of if you added more user data or more parameters, they did not get better like the LLMs. There were no scaling laws. It's just like, it is what it is, and you could move at .2%. There's someth…”
Söderström: It Will Become Very Difficult to Define an AI Song
“So I think there's actually a scale between zero AI and a hundred percent AI. And I think we're on this progression where it's actually going to be very difficult to say what is an AI song.”
Söderström: AI-generated music will proliferate in functional and ambient use cases
“For certain things, maybe you could create better white noise, maybe you could create better you know, always varying ambient music for your studying, maybe for gaming, maybe that music should automatically adjust what's happening on the screen. So I think we'…”
Söderström: LLMs will enable literal relationships between consumers and brands
“And I think what is going to happen with these LLMs is at least for some brands, you will start having literal relationships with them.”
Söderström: LLM-generated music storytelling significantly boosts Spotify app retention
“So what we've done since then is we've invested quite a lot in this is quite recent that is rolling out in LLMs that actually tell interesting stories about the music. And we see very strong effects on this, on the retention of the application.”
Söderström: Apple held roughly 98% of podcast market without investing
“Apple hadn't invested in it and they had like nine to eight percent
Of the market.”