Balmain: Twitter will prioritize paid features and creator monetization cuts
Simon Balmain · Elon Musk Laid Me Off At Twitter: Simon Balmain · Nov 9, 2022 · at 14:00
Simon Balmain, a recently laid-off Twitter senior community manager, predicts how Elon Musk will steer Twitter's product roadmap under the pressure of new debt obligations.
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“There will be a large focus on products that directly drive revenue to the company in that the user will need to pay to do X or Y. And then the other one will be a high priority attempt at sort of creative programs, influencer programs where users pay other users and the company takes a cut for whatever content or access or features they might be able to use. And I think between those two streams, that's likely to be the product priority for at least the midterm, if not the next few years.”
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