Birwadker: Visa introduced data tokens to improve platform discovery signals
Rubail Birwadker · How Generative AI Could Change Shopping Forever — With Rubail Birwadker · Nov 20, 2025 · at 13:33
Rubail Birwadker, Global Head of Growth at Visa, discusses how Visa balances consumer privacy controls with personalized discovery in AI commerce.
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“We've introduced things like data tokens help consumers with better signals that they have associated with their credentials that, you know, platforms can use to provide a better discovery process.”
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