Birwadker: Agentic bot traffic to merchants quadrupled after initial 1,200% surge
Rubail Birwadker · How Generative AI Could Change Shopping Forever — With Rubail Birwadker · Nov 20, 2025 · at 30:05
Rubail Birwadker, Global Head of Growth at Visa, discusses empirical data tracked by Visa on how rapidly autonomous AI agent traffic is growing on merchant e-commerce platforms.
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“Like four or five months ago, we had seen an increase of roughly about 1200% in, in agentic traffic to merchant websites. That number in itself has forexed in the last five months.”
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