Panay: Alexa Plus usage spikes after users try agentic features once or twice
Panos Panay · Amazon's Panos Panay: The Reality of Building Alexa Plus and AI Assistants · Oct 23, 2025 · at 17:48
Amazon Devices chief Panos Panay discusses customer engagement and retention metrics observed among early users of Alexa Plus.
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“Once you engage it once or twice, the usage spikes.”
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