Panay: Amazon will roll out Alexa Plus to everybody by late October
Panos Panay · Amazon's Panos Panay: The Reality of Building Alexa Plus and AI Assistants · Oct 23, 2025 · at 2:20
Panos Panay, Head of Devices and Services at Amazon, announces the general rollout timeline and hardware bundling for Alexa Plus.
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“End of October, though, just so you know where it's at, we're going to be rolling it out to everybody. If you buy a new Echo device, we launched four new Echo devices yesterday. We're pretty pumped about it, or I'm pretty pumped about it, maybe. But all those folks will get it right out of the box.”
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