Ramaswamy: Ad-supported search inherently favors high-engagement, ad-stuffed websites
Sridhar Ramaswamy · Why Ex-Google Ads Boss Sridhar Ramaswamy is Building An Ads-Free Search Engine · May 6, 2021 · at 14:11
Sridhar Ramaswamy, former head of Google Ads and CEO of Neeva, explains how advertising revenue models distort organic search rankings toward clickbait.
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“The ad supported model, even for queries like that, tends to favor high engagement sites that have figured out how to get your attention and how to cram a lot of ads.”
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