Dolen: 40% of Google Cloud Next attendees would pay 5x for AI
Dallas Dolen · PwC’s Dallas Dolen: AI Hardware’s Advantage, TokenMaxxing, Automation’s Impact · May 15, 2026 · at 5:20
Dallas Dolen cites an audience poll from an earlier session at Google Cloud Next regarding pricing tolerance for current AI products.
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“Roughly 30, 40% of the room said they'd pay up to five times as much what they're paying today for the services that they're getting. That was not for advanced services. That was for the services they're getting today, they'd pay five times as much. So if it's 1999 a month, they're willing to pay a hundred bucks a month.”
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