Practitioners Sharing Job Expertise Is the Most Commercially Viable Internet Content
Tony Stubblebine · Medium CEO Tony Stubblebine: Here's How Writing Evolves In The AI Era · Oct 30, 2025 · at 50:46
Medium CEO Tony Stubblebine explains why Medium focuses on working domain experts rather than professional full-time content creators and journalists.
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“That idea of I could learn how to do my job because someone else who had, who's better at my job is just happens to be writing about it on the internet. Like that's the most commercially viable content on the internet. Like, I hate to break it to you, to anyone that's like trying to like make a go of it, dude, like people with killer jobs, sharing how to do it. Like everyone makes money on that because it's like the readers want to pay for it.”
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