Medium Loses 100 Google Clicks for Every One Click From Google Gemini
Tony Stubblebine · Medium CEO Tony Stubblebine: Here's How Writing Evolves In The AI Era · Oct 30, 2025 · at 43:31
Tony Stubblebine, CEO of Medium, details the traffic loss publishing platforms experience due to Google AI summaries.
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“I would estimate that we lose about a hundred clicks from traditional Google search for every one click we get back from a Gemini summary.”
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