Bosworth: Apple's ATT Self-Preferencing Slowed Down the Games Industry
Andrew Bosworth · Meta's Chief Technology Officer On Its Augmented Reality Dreams — With Andrew Bosworth · Oct 4, 2024 · at 10:33
Andrew Bosworth discusses how Apple's platform changes and privacy features affected Meta's advertising business and mobile gaming.
0:00 / 0:14exact quote · 14.4s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“We built a app install business and then Apple came for that with ATT, you know, a tremendous amount of kind of self-preferencing for themselves there. And in doing so, they really put a, you know, the brakes on what was a really rapidly growing part of the games industry.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Andrew Bosworth
Bosworth: Meta emptied its AI research pipeline to build Llama 3
“When we were pulling Llama three together, we had really pulled in all the research, all the every, we pulled out every single stop we had and unwittingly kind of killed the pipeline. So researchers, you know, the way that it works is you build a base And you'…”
Bosworth: Competitors like Apple, Google, and OpenAI lack complete stacks
“And I think it is the collection of all four of those things that we see as our superpower relative to the competitors, most of whom, whether it's Apple or Anthropic OpenAI or Google, only have one of those things.”
Bosworth: Mobile Gatekeepers, Especially Apple, Stifle Meta's Application Development
“Strategically, we have just been at the mercy of platforms for since the start of the mobile era. And we were a web company, right? We were born of the web, and the web was this, like, amazing, unowned platform that you just, like really had a lot of control o…”
Bosworth: Consumers will soon treat AI models like invisible database infrastructure
“The model itself isn't the value. And I think we're going to get to a world very soon where consumers, they don't care. They don't want to specify the model they're using. They don't want to, they don't care if it's 4.7 or 4.8. Like you don't care what Oracle,…”
Bosworth: The era of monolithic AI models ended around Llama 3
“The era of the monolithic model kind of died around Lama III launch. Like, the idea, like, here's one model, and just, like, let's just test how smart this model is, and that was how good it's going to be at lots of things. We're now in a world where when you'…”